PSB Café
I had the opportunity to work on an owned media campaign for a hypothetical cafe (PSB cafe) at Sheridan College. The objective was to acquire unique visitors for a new website and generate email subscribers. The project involved various tasks such as:
Landing Page: Created utilizing and optimising the USP & keyword phrase: Handcrafted Flavor Coffee Mississauga for enhanced SEO.
Email Marketing: to reach out to subscribers and inform them about the cafe's offerings implementing USP and CTA effectively.
Social Media Marketing: to establish the cafe's online presence
Influencers Marketing (research): to boost brand visibility and credibility.
Campaign Evaluation: to measure the effectiveness and performance
Landing Page
The landing page was crafted utilizing WordPress & Hubspot, taking into consideration:
Market Research
Target Market
Unique Selling Proposition (USP) & Keyword Phrase
A compelling webpage was created to improve brand visibility and generate organic traffic. Incorporating USP/Keyword Phrases and CTA strategically within the content ensured that the page resonated with the target market, increasing the likelihood of successful conversions.
